ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Haneda airport train slashes fares to dominate access to Tokyo hub

Keikyu stuns bus and monorail rivals with 30% price reduction

Rail operator Keikyu cut the fare on its Haneda Airport-to-central Tokyo route by about 30%. (Photo courtesy of Keikyu)

TOKYO -- As companies across Japan raised prices to adjust to the 2 percentage-point hike in consumption tax on Oct.1, railroad operator Keikyu went against the grain by reducing fares on its cash cow Haneda Airport-to-central Tokyo route by about 30%.

It was not as if the rail operator needed a shot in the arm. Keikyu commands a comfortable top share of 32% of the passengers using the urban airport. The fare revision is expected to blow a 4 billion-yen ($36.7 million) hole in revenue.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more