HondaJet to fly wealthy tourists to less-traveled Japan

Honda's service with travel company can redirect foreigners' spending to rural areas

20230814N HondaJet

Honda Motor is integrating the HondaJet private aircraft with its mobility services. (Photo by Koji Uema)

SHIZUKA TANABE, Nikkei staff writer

TOKYO -- Honda Motor plans to ferry wealthy foreign tourists to less-traveled parts of Japan using the automaker's HondaJet business aircraft starting next year, Nikkei has learned.

The service will launch in partnership with Japanticket, a Tokyo-based firm that plans itineraries for foreign tourists. The companies will propose tours that include experiences with local nature, food and culture.

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