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India's newest airline targets smaller cities as route to profit

Akasa Air expects to launch commercial flights in July

Akasa Air CEO Vinay Dube says the carrier will fly its nascent fleet of Boeing 737 Max jets from India’s largest cities to smaller destinations, avoiding busier, cutthroat routes. (Photos courtesy of Akasa Air) 

BENGALURU -- India's newest airline plans to launch into the nation's crowded skies later this month, aiming to chart a course to profit by serving destinations not widely covered by its bigger rivals.

Low-cost carrier Akasa Air's strategy of flying its nascent fleet of Boeing 737 Max jets from the country's largest cities to smaller places comes as competitors such as Indigo, Air India and SpiceJet vie for dominance in the busier, cutthroat routes connecting big destinations.

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