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JAL helps Japan firms sell specialties to Chinese consumers

Cross-border e-commerce service via WeChat part of effort to revitalize regions

Screenshot of JAL official mini-channel "JAL Youxuan." (Photo courtesy of JAL)

TOKYO -- Major Japanese carrier Japan Airlines has launched a service to help Japanese companies sell their products online to Chinese consumers, using the WeChat messaging app owned by China's IT giant Tencent.

JAL set up a dedicated channel in WeChat, soliciting Japanese firms to participate in the program. The airline assists participating businesses with putting up their products for sale on the website, transporting products to China, and sales promotion.

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