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Taiwan carrier Starlux debuts with founder piloting maiden flight

Ousted Eva chairman stages comeback with service to Macao, Denang and Penang

Starlux Airlines will add flights to the Philippine island of Cebu in April, with applications filed for service to the Japanese cities of Matsuyama and Kitakyushu starting as early as this summer. (Photo by Ken Kobayashi)

TAIPEI -- Taiwan's newest air carrier, Starlux Airlines, began service Thursday in a bid to upend the duopoly of China Airlines and Eva Airways -- the company that ousted Starlux's founder.

Starlux chief Chang Kuo-wei, aka the "flying chairman," personally piloted one of the maiden flights to Macao. The airline plans to compete with rivals not as a budget carrier, but as a full-service operator.

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