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Travel & Leisure

A night with 'Demon Slayer': Japan hotels offer guests fantasy

New Otani uses anime to draw guests amid pandemic, fall in business travel

Tokyo hotel operator New Otani is running a campaign featuring decor based on the popular anime series "Demon Slayer: Kimetsu no Yaiba" at six hotels around Japan.

TOKYO -- Japanese hotel operator New Otani began a campaign in January featuring rooms and cuisine on the theme of "Demon Slayer: Kimetsu no Yaiba," a popular anime series.

The company hopes associating its hotels with the series will pull in new customers as the number of business travelers plummets due to COVID-19.

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