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Travel & Leisure

Can soaring Chinese arrivals save Bali's tourism market?

Surging visitor numbers may be resort island's best hope

Yulie Su, a 35-year-old Shanghai native who made his fortune as a venture capitalist in his twenties and now spends his days riding waves in Bali, says most westerners misunderstand Chinese tourists. (Photo by Ian Neubauer)

DENPASAR, Indonesia -- Surging Chinese interest in Bali could help save Indonesia's most lucrative tourist markets next year as coronavirus lockdowns prevent other travelers from getting to the island.

The Bali Tourism Board, an association of tourism operators on the island, expects a record-breaking 2 million Chinese tourists to visit Bali next year, far surpassing visitors from any other nation.

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