China hotel chain H World begins foray into Thailand

Operator eyes moving into other Southeast Asian markets like Vietnam

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Ji Hotel Singapore was the first outlet for H World Group in Southeast Asia. (Photo by Mayuko Tani)

MAYUKO TANI, Nikkei staff writer

SINGAPORE -- H World Group, a Chinese company operating more than 9,000 hotels at home, will develop markets in Southeast Asia with an eye toward establishing a global chain based on its proprietary platform for reservation and customer management.

H World is set to open fully renovated Montien Hotel Surawong Bangkok, a 475-room luxury hotel in the heart of the Thai capital under the top-end Steigenberger brand in its family of hotels, branching out into Thailand for the first time.

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