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Travel & Leisure

Chinese water parks hook 'One Piece' pirate character licensing deal

Hong Kong-listed operator Haichang taps local fan base for Japanese pop culture

The Japanese fantasy adventure series follows pirates exploring the seas in search of the ultimate treasure.   © Eiichiro Oda/2022 "One Piece" production committee

SHANGHAI -- Chinese leisure group Haichang Ocean Park Holdings has inked a merchandise license agreement to use characters from the "One Piece" Japanese comic book series in a bid to lure more guests.

Hong Kong-listed Haichang, which operates water parks in Shanghai and other cities in China, will sell food such as sandwiches, popcorn and ice cream featuring characters from this year's "One Piece Film: Red" anime movie.

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