Golden slumbers: Australian hotels cash in on 'sleep tourism' boom

Soft lighting, herbal teas and special foods help to soothe guests, improve rest

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Sweet dreams are made of this: Hotels in Australia are increasingly catering to guests keen to improve their sleep, with The Langham chain offering a 60-minute massage as part of its "Sleep Matters" package. (The Langham)

SOPHIE MAK, Nikkei staff writer

September 22, 2024 14:00 JST

SYDNEY -- Hotels in Australia are waking up to the value of offering their guests a deep and satisfying slumber, tapping into the burgeoning global "sleep tourism" industry catering to people willing to shell out for some soothing shut-eye.

Although hotels are typically associated with rest after a long day of travel or business meetings, they do not always provide a restorative sleep experience for visitors.