Hilton, Marriott lead rush of luxury foreign hotels opening in Japan

Global brands focus on five-star lodgings as labor and material costs soar

20250425N Waldorf Astoria

Hilton opened its ultra-luxury Waldorf Astoria Osaka in April. (Hilton)

HITOMI IZAWA

TOKYO -- Foreign luxury hotel brands are following a rise of overseas travelers to Japan, causing the average rate at non-Japanese properties in Tokyo to rise nearly 60% in five years.

Hilton Worldwide opened its highest-end Waldorf Astoria brand in Osaka this month. The U.S. hospitality company says it aims to open 100 hotels in Japan by 2030.

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