Hilton moves ahead with luxury brand push in Asia-Pacific

Hotel company to bring Waldorf Astoria brand to India, Malaysia as demand grows

20230823 Wardorf Hanoi

Hilton is scheduled to open a Waldorf Astoria hotel in Hanoi in 2025, the first under the luxury brand in Vietnam. (Image courtesy of Hilton)

MAYUKO TANI, Nikkei staff writer

SINGAPORE -- U.S. hotel giant Hilton is planning to expand its luxury offerings in Asia by bringing its top-end Waldorf Astoria brand to Malaysia, Vietnam, India and other countries for the first time.

The company will open 25 new luxury hotels in the Asia-Pacific region over the next few years, aiming for long-term growth in Asia's luxury travel market as COVID-19 restrictions recede in the rearview mirror.

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