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Travel & Leisure

Hong Kong looks to jumpstart tourism with free plane tickets, vouchers

Public-private campaign launched as city loses crown as world's travel capital

A ferry sails through Hong Kong's Victoria Harbour. Many tourists have been drawn to the city's unique blend of Chinese culture and British influence. (Photo by Takeshi Kihara)

HONG KONG/TOKYO -- Once the most popular destination in the world, Hong Kong seeks to revive a tourism industry hobbled by COVID-19 with a public-private campaign that includes free plane tickets and shopping vouchers.

Around 90 employees from Japanese travel agency JTB descended upon the Hong Kong Palace Museum on Wednesday, as part of a whirlwind tour organized with full backing from the local tourism board. Other stops included Hong Kong Disneyland and the Peninsula Hong Kong, one of the city's most prestigious hotels.

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