Hong Kong tourism expo packed with Japan's lesser-known destinations

Officials from Aomori, Kochi and Shizuoka tout attractions at convention

20250312N Japan Naruto Strait

Tidal whirlpools in the Naruto Strait are among the attractions for visitors to Tokushima prefecture. © Kyodo

KENSAKU IHARA

HONG KONG -- Smaller Japanese municipalities are sending tourism officials to Hong Kong with the goal of attracting visitors interested in straying off the beaten path.

The Hong Kong Holiday & Travel Expo, held for four days through Feb. 23, drew crowds on the hunt for discounted tours being offered by travel agencies. Also at the convention were booths set up by representatives from Saudi Arabia, Taiwan and Macao.

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