Travel & Leisure
Hyatt Hotels to open Japan hot spring inns to soak up inbound demand
Its first traditional resort to open in 2025 for post-pandemic tourism
Hot-springs resorts in Japan are mostly run by domestic operators and it is rare for a foreign player to enter the business.
TOKYO -- Hyatt Hotels will open traditional hot-springs resorts in Japan, betting on demand from an influx of tourists from abroad after the relaxing of pandemic-triggered border restrictions.
A 50-50 joint venture launched with local startup Kiraku will operate the inns under the Atona brand. Locations and room rates will be determined later.
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