Japan lures wealthy foreigners with medical care, exquisite dining

JTB and Mitsui Fudosan market physical checkups, cancer treatment

20231021N Mitsui Fudosan

The Mitsui Garden Hotel Kashiwanoha Parkside offers support to cancer patients and their families. (Photo courtesy of Mitsui Fudosan)

RIMI INOMATA and MAI KITAGAWA, Nikkei staff writers

TOKYO -- Travel agency JTB and property developer Mitsui Fudosan are among Japanese companies trying to entice affluent foreign tourists with exclusive medical services, luxury dining or opportunities to experience nature. 

Specifically, those companies want to capture demand among travelers who spend over 1 million yen ($6,700) per person on a trip. High-spenders are expected to bring an economic impact nine times that of regular tourists.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.