Japan's Golden Week hotel rates soar on international tourism boom

Foreign visitors make up 36% of first-day bookings

20250421N Osaka Expo

Visitors explore the Osaka Expo on Saturday. Average daily rates for Osaka hotels were up 35% from last year, according to a Nikkei survey. © Kyodo

Nikkei staff writers

TOKYO -- Hotel rates for Japan's Golden Week holidays are on the rise, with foreign visitors accounting for nearly 40% of reservations on the first day, Nikkei research shows.

The average daily rate for bookings on April 26, the first day of the week-long string of holidays, was 19,269 yen ($135), up 16% from the previous year, a survey of hotels across 5 major cities shows. In Osaka, the site of Expo 2025, prices were up 35%.

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