Japan's e-booking tool transforms restaurants into tourist hotspots

Japanticket system used by 2,000 locations across the country

20250520N Japan tourism main

The Muscle Girls theme bar in Tokyo pulls in 2,500 patrons a month, with most coming via the Japanticket system. (Photo by Hideki Yoshikawa)

KIKO INAFUKU

TOKYO -- A growing number of otherwise obscure restaurants in Japan have become go-to spots for international tourists, thanks to an easily accessible table reservation system.

More than 100 tourists a day visit the Muscle Girls theme bar in Tokyo. Among the variety of experiences provided by the establishment are well-toned attendants serving orange juice by hand-squeezing the fruit in front of customers.

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