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Travel & Leisure

Japan's folk dance capital offers $11,000 cultural tour

Tokushima leans on unique heritage to draw international luxury travelers

Tokushima's Awa traditional folk dance will be part of the high-end tour. (Photo by Takeshi Hasegawa)

TOKUSHIMA -- Japan's Tokushima Prefecture will host a 1.2 million yen ($11,000) multiday tour next year highlighting local traditions, seeking to attract affluent foreign travelers to an often-overlooked region.

The cultural tour in Tokushima, site of the country's largest annual folk dance festival, will run from March 11 to March 13. Air Travel Tokushima will handle sales, cooperating with overseas travel agencies with access to high-end clientele.

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