Japan's latest pitch to wealthy tourists: Timeshare designer palaces

A Bathing Ape's Nigo curates Not A Hotel's new villa on Tokyo Bay

20240724_not a hotel irori

Not A Hotel's Irori, a glass-walled villa in a forest near Karuizawa, Nagano prefecture, opened on July 16. (Not A Hotel)

NANCY ZHENG and YUICHI SHIGA , Nikkei staff writers

TOKYO -- A Japanese startup that develops shared second homes is embarking on attracting overseas customers by partnering with world-renowned creatives.

With the number of development projects and domestic customers steadily growing, the startup is approaching untapped overseas markets.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.