Japan's private resort hotel business makes comeback

New properties target growing ranks of wealthy seeking to avoid tourist crowds

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The entrance to the Prince Vacation Club resort in Izu Nagaoka Onsen, Shizuoka Prefecture. (Photo by Yasuaki Takao)

YASUAKI TAKAO and SAKI HAYASHI, Nikkei staff writers

TOKYO -- The Japanese market for membership resort hotels is reviving and thriving, luring an expanding population of wealthy individuals and corporations looking for new employee perks alike.

The market growth has inspired major player Prince Hotels to enter the business while helping industry leader Resorttrust double its sales over 10 years.

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