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Travel & Leisure

Japan targets $1,500 for spending by foreign visitors

Proposal includes longer stays, sustainable tourism to attract the affluent

Tourists in Tokyo's Asakusa neighborhood, a popular sightseeing destination, in December 2022. (Photo by Makoto Okada)

TOKYO -- Japan hopes to see spending by foreign tourists go up 25% to 200,000 yen ($1,532) each in 2025 by attracting affluent jet-setters and having travelers stay for longer.

The new spending target, set under a draft tourism promotion proposal compiled Thursday, is 41,000 yen higher than the 159,000 yen spent in 2019, before the COVID-19 pandemic.

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