Japan under pressure as competition for Chinese tourists hots up

10-million visitor milestone in sight, but pace of growth slows

China tourist

Japan is the most popular overseas destination for Chinese tourists, along with Thailand. (Photo by Takashi Kawakami)

TAKASHI KAWAKAMI, Nikkei staff writer

GUANGZHOU -- As the number of people from China traveling abroad continues to increase, Japan's status as a favored destination is under increasing pressure from international competition to capture the lucrative Chinese tourist market.

The number of visitors to Japan from China continues to grow, rising 14% in the first 11 months of 2019 from a year earlier to 8.88 million, moving closer to the milestone of 10 million visitors in one year.

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