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Travel & Leisure

Marriott and Hilton see China tourism rebound lifting growth in 2023

Stronger room demand set to drive up revenue following U.S. recovery

Chinese tourists arrive in Bali, Indonesia, in January. More than 40% of Marriott's recent room bookings in the Asia-Pacific region came from Chinese travelers.   © Reuters

NEW YORK -- Several of the world's largest hotel chains are looking toward China to be their major growth engine in 2023, as Chinese travelers return both domestically and abroad after three years of COVID-related lockdowns.

"You're already starting to see significant travel within China in terms of uptick," said Hilton CEO Chris Nassetta on a company earnings call this month.

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