ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Travel & Leisure

Mos Burger and Yoshinoya take fast-food favorites to hospitals

Japan's restaurants hunt for new opportunities as population shrinks

A breaded-pork sandwich from Mos Burger: The chain has developed healthier, easier-to-eat alternative offerings for hospitals.

TOKYO -- Patients at hospitals and nursing homes may be able to enjoy a taste of outside food from late this month as the providers of Mos Burgers and Yoshinoya beef bowls start supplying such establishments.

Mos Burger operator Mos Food Services is making its first foray into the field with special burgers that are more tender and have less salt than those served at its regular stores.

Beef bowl purveyor Yoshinoya Holdings will serve low-salt dishes with smaller pieces of beef, which it now sells online.

The two companies will provide the food in cooperation with Nissin Healthcare Food Service, which will deliver them to participating facilities multiple times a month as a special treat. Nissin Healthcare Food serves about 1.3 million meals to hospitals and nursing facilities a day.

The market for patient meals tops 800 billion yen ($7.43 billion) a year and remains steady, according to the Japan Foodservice Association. With restaurants battling over a shrinking number of customers in Japan, more could turn to hospitals and nursing homes for new opportunities.

Mos Burger and Yoshinoya have been in business for many decades and are well-loved brands even among older generations.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends October 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media