Osaka Expo's pavilions bustle despite below-target attendance

Organizers face twin challenge of increasing ticket sales and minimizing queues

20250502 Japan Pavilion 1

People walk in the Japan Pavilion at the 2025 World Expo in Osaka on April 9, with an art installation depicting the movement of microorganisms. (Photo by Arisa Moriyama) 

YURIKA YONEDA

OSAKA -- The total number of people heading into the 2025 World Expo in Osaka surpassed 1 million on the event's 11th day but remains short of official targets, stoking concerns the fair could miss its ambitious visitor goals.

Guest numbers averaged 105,683 a day in the show's second week, which was up 16% from the first, according to data supplied by the Japan Association for the 2025 World Exposition. However, that was still 30% below the average of 150,000 visitors per day necessary to meet the organizers' total attendance target for the six-month event.

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