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Travel & Leisure

Oyo rolls out welcome mat at Japan's traditional inns

Indian hotel startup aims to shake up niche accommodation segment

Oyo Hotels Japan says it can achieve growth by helping ryokan owners shake off some of their stuffier traditions. (Image of Oyo Ryokan)

TOKYO — Indian startup Oyo Hotels and Homes is aiming its digital disruption at old-style Japanese hospitality -- signing up 1,000 ryokans, or traditional Japanese inns, to its online platform as the hotel operator recalibrates its growth plans.

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