Prince Hotels opens first $100-per-night site in Tokyo

High-end brand steps into 'uncharted territory' with stripped-down stays

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Prince Smart Inn Ebisu in Tokyo's Shibuya district is the first location in a no-frills chain geared for younger guests. (Photo courtesy of Prince Hotels)

MAMI OSADA, Nikkei staff writer

TOKYO -- Japan's Prince Hotels on Thursday opened the first location in a new chain offering the hospitality brand's lowest room rates.

The Prince Smart Inn Ebisu in Tokyo's Shibuya district features a contactless check-in by smartphone and average daily rates of around 10,000 yen ($94).

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