Quirky Japan hotel chain goes upscale with amenities, collaborations

Henn na Hotel operator H.I.S. shifts focus from expansion to higher room rates

The Henn na Hotel in Tokyo's Hamamatsucho district featured a room with station and train motifs of the city's iconic JR Yamanote line. (H.I.S.)

KEIKO MARUYAMA, Nikkei staff writer

September 9, 2024 05:49 JST

TOKYO -- Japan's H.I.S. is shifting the emphasis of its hotel business from expansion to increasing room rates through upgraded amenities and popular collaborations.

The company's core travel agency business has yet to see a full recovery in overseas trips amid a weak yen, contributing to the decision to give a premium touch to some of its Henn na Hotels.