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Travel & Leisure

Rakuten tackles $2bn problem: rampant trip cancellations

Japanese tech group adopts program that audits bookings for no-show risk

Tourists in Tokyo. Rakuten looks to draw more Japanese hotels to its travel platform by auditing bookings. (Photo by Kosuke Imamura)

TOKYO -- Japanese e-commerce giant Rakuten Group will use digital tools to root out customers on its trip platform who are likely to cancel at the last minute, tackling a wider problem that has cost hotels and other businesses billions of dollars.

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