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Travel & Leisure

Shanghai theme park opens Ultraman area to lure more visitors

Japanese superhero attraction expected to increase food, souvenir sales

Shops at Haichang Ocean Park's Shanghai facility sell ice cream shaped like the Japanese action figure Ultraman. (Photo by Tomoko Wakasugi)

SHANGHAI -- Chinese leisure park operator Haichang Ocean Park Holdings has opened an area devoted to Japanese superhero Ultraman in its Shanghai theme park as part of efforts to attract more visitors in the wake of the country's numerous COVID-19 lockdowns.

Ultraman is hugely popular in China among children and adults. Haichang decided to enlist the action character amid moves at the country's leisure facilities to take advantage of well-known characters to boost in-park spending.

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