Shinjuku takes crown as Tokyo's top spending spot for tourists

District's storied nightlife major draw for overseas visitors

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Shinjuku is popular for its vibrant nightlife. (Photo by Ken Kobayashi)

YUSUKE SAKURAI, Nikkei staff writer

TOKYO -- Overseas tourists visiting Tokyo opened their wallets widest in the capital's Shinjuku Ward, splashing out in a district known for its nightclubs and many shopping opportunities.

Twenty-three percent of tourists said they spent the most money in Shinjuku, according to a survey by Life Pepper, a digital marketing firm in Tokyo. The Akihabara area, known for its electronics stores, came in next at 14%, while the upscale Ginza shopping district took third place with 13%.

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