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Travel & Leisure

Shinjuku takes crown as Tokyo's top spending spot for tourists

District's storied nightlife major draw for overseas visitors

Shinjuku is popular for its vibrant nightlife. (Photo by Ken Kobayashi)

TOKYO -- Overseas tourists visiting Tokyo opened their wallets widest in the capital's Shinjuku Ward, splashing out in a district known for its nightclubs and many shopping opportunities.

Twenty-three percent of tourists said they spent the most money in Shinjuku, according to a survey by Life Pepper, a digital marketing firm in Tokyo. The Akihabara area, known for its electronics stores, came in next at 14%, while the upscale Ginza shopping district took third place with 13%.

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