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Travel & Leisure

Thai hotels court Indian and local tourists to fill China void

Europeans top returnees but cannot match Arab and Chinese spending

Reviving Thailand's tourism industry will involve reduced dependence on the China market, more arrivals from new markets, and maintaining attention on domestic travelers.   © Reuters

BANGKOK -- In a bid to reduce its dependence on any one country as it revives its once tourism-dependent economy, Thailand is luring visitors from India, the Middle East and its neighbors in Southeast Asia.

"We aim to exceed pre-COVID revenue by 2024," Phiphat Ratchakitprakarn, the minister of tourism and sports, said last week. "Although the number of tourists will not be as high as pre-COVID levels, the emphasis will be on quality tourists who respect our environment."

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