Thailand expects $3.5bn boost from water-splashing Songkran days

Chiang Mai loses out as tourists flee PM2.5 and flock to southern beaches

20230413 Songkran

People play with water as they celebrate the Songkran holiday at Khaosan Road in Bangkok on April 13. (Photo by Ken Kobayashi)

APORNRATH PHOONPHONGPHIPHAT, Nikkei staff writer

BANGKOK -- Thailand's five-day New Year celebration is expected to bring a 125 billion baht ($3.5 billion) economic bonanza to Southeast Asia's second largest economy and further fuel its post-pandemic recovery, according to the University of the Thai Chamber of Commerce.

The holidays known as Songkran kick off Thursday and run through Monday. This year they mark a milestone as cities are expected to resume activities involving large throngs of water gun wielding celebrants for the first time in four years.

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