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Travel & Leisure

Tujia, China's answer to Airbnb, nurses big ambitions

Aims to treble Asian bookings from China, world's largest source of travelers

China's home-share market is expected to grow by 50% over the next three years as more affluent tourists seek better appointed accommodation. (Photo by Ken Kobayashi)

SHANGHAI -- Tujia has big ambitions. Not only does China's answer to Airbnb aim to triple the number of outbound Chinese tourist bookings on its property rental platform in just one year, it also wants to help its main backer,, China's biggest online travel agency, become the world's leading travel brand five years after that.

As China's rising middle class consume more and travel more, the Beijing-based operator, which gained a $3 billion valuation in its latest fundraising, said it was working closely with to expand its listings in Japan, South Korea and Thailand, and other cities located within a six-hour flight time from China.

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