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Business trends

China's Tencent cracks top 10 'most valuable' brands list

Annual ranking lauds Chinese companies' shift from 'imitators to innovators'

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Tencent's WeChat app has given the brand a massive boost.   © Reuters

TOKYO -- Chinese internet giant Tencent broke into the list of the top 10 "most valuable" global brands, backed by the huge popularity of its WeChat mobile app, according to a ranking released this week by WPP and Kantar Millward Brown.  

Tencent placed eighth in the BrandZ Top 100 Most Valuable Global Brands 2017 ranking, making it the only non-American brand in the top 10. A total of 24 brands from the Asia-Pacific region made it into the top 100, with 13 from China. Alibaba was 14th, search engine company Baidu 39th and smartphone maker Huawei 49th.

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