SINGAPORE -- The serviced apartment industry in Southeast Asia -- which traditionally serves well-heeled traveling executives with high-end features such as full concierge and butler services -- is expanding its business focus to the needs of a less affluent, younger and growing migrant urban workforce.
That's the finding of a newly released academic study that describes an itinerant class of mid-level workers whose careers demand frequent cross-border relocation and an increasingly permanent need for temporary housing.
