Four reasons behind success of 'Pokemon Go'

Producer shares how game app became a megahit

20161222_pokemon_sunglass

A mobile screen is reflected on a fan's sunglasses as she plays "Pokemon Go" in Hong Kong on July 25.

YUJI NITTA, Nikkei staff writer

TOKYO -- There are four main reasons for the international success of "Pokemon Go" according to one of its architects. 

Tsunekazu Ishihara, president of Pokemon Co., the producer of the megahit game app, told his employees about four phenomena behind 'Pokemonomics'.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.