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German toymakers rethink China manufacturing

Some production heads back to Europe to speed up market response times

Production at Simba-Dickie's Eichhorn toy factory near Prague (Photo courtesy of Simba-Dickie)

HAMBURG, Germany -- Bucking the conventional wisdom that toy manufacturing can only be competitive in China, some German toymakers are shifting production back to Europe, including to Germany. Others are flourishing despite never having embraced low-labor-cost destinations.

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