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Economy

Growing affluence in Vietnam lures foreign brands

Motorcycles parked outside an electronics store packed with foreign goods in Ho Chi Minh City. (Photo by Ralph Jennings)

HO CHI MINH CITY -- On a typical Sunday evening in the heart of Vietnam's financial center, European cars and Japanese motorcycles jostle for parking lots close to restaurants. On offer: high-end sushi, Italian cuisine, craft beers costing five times as much as mass-produced lager, and other foreign fare. Consumers sport iPhones and other premium handsets.

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