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Business

Hijab shampoo a hit with young Indonesian women

A saleswoman makes a pitch for special shampoo at a supermarket in suburban Jakarta.

JAKARTA -- The image of the hijab is changing from an outmoded religious garment into a fashion accessory for many young Muslim women in Indonesia as a new generation of designers is making the traditional headscarf in modern colors and patterns. 

In a country where temperatures reach above 30 C throughout the year, however, wearing a headscarf can cause excessive sweating leading to unpleasant odors. 

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