ArrowArtboardCreated with Sketch.Title ChevronCrossEye IconIcon FacebookIcon LinkedinShapeCreated with Sketch.Icon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Bhutan's Prime Minister Tshering Tobgay addresses the Singapore Summit on Sept. 16. (Photo by Shinya Sawai)
Business Trends

Is your company making people happy? Bhutan has the answer

Country launching 'gross national happiness' certification for businesses

SINGAPORE -- Bhutan, the tiny Himalayan monarchy known for its unique "gross national happiness" development indicator, is bringing its trademark concept into the business world.

"Taking care of our workers will uplift our economy," Tshering Tobgay, the country's prime minister, told a forum in Singapore on Saturday.

GNH is the core of Bhutan's development philosophy -- it is even enshrined in the constitution enacted in 2008. Tshering Tobgay explained it as a "higher goal for human development that highlights balanced, sustainable, inclusive, and equitable [policies], far beyond the conventional measure" of gross domestic product.

Speaking at the Singapore Summit, the prime minister said his government will launch GNH certification tools for businesses in November. A company that makes a commitment "to behave ethically and to contribute to the happiness of its office workers, its customers, community and society ... while also contributing to the sustainability of the natural environment" will be granted the certificate. 

This, he said, will create an incentive for companies, while also serving as "a powerful brand."

Get unique insights on Asia, the most dynamic market in the world.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends January 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media