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Business

Japanese clothiers add bug-resistant offerings

TOKYO -- A growing number of apparel sellers are introducing clothing designed to ward off insects, responding to the dengue fever outbreak that shook the nation last summer.

     Onward Kashiyama has launched insect-repellent long-sleeved parkas and leggings for children. They will be sold under the Kumikyoku Kids brand for 5,900 yen to 9,900 yen ($47.40 to $79.50), excluding taxes. The company plans to increase parka and leggings sales by 30% from last summer.

     Akachan Honpo, a Seven & i Holdings unit dealing in baby products, reports brisk sales of insect-repellent blankets retailing for a tax-inclusive 2,980 yen.

     For adults, Sanyo Shokai is boosting by 70% production of long-sleeved men's shirts sold under its Ilfaro brand targeted at men in their 50s. Seven & i department store subsidiary Sogo & Seibu will launch long cardigans and parkas made with bug-repellent material in mid-July. These will be sold under its Avec Mode brand for the 50-something demographic.

(Nikkei)

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