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Japanese retailers thankful for Black Friday

Aeon, Rakuten among those offering promotions to spur spending

Black Friday campaigns are increasingly popular in Japan, as retailers including Aeon look to entice customers prior to the year-end sales season.   © Kyodo

TOKYO -- Black Friday sales campaigns are gradually taking root in Japan, with retail giants Aeon and Rakuten offering various promotions to lift revenue during the lull ahead of the nation's traditional year-end sales season in December.

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