ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Kiwi beef Japan's flavor of the month

Demand for lean, healthy meat boost imports

Low-fat, high-protein beef from grass-fed New Zealand cattle is becoming increasingly popular in health-conscious Japan.

TOKYO -- In a country known for gastronomic indulgence, not least its love of fatty, marbled wagyu beef, it may come as a bit of a surprise to see the burgeoning popularity of lean New Zealand meat.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more