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Economy

Kiwi beef Japan's flavor of the month

Demand for lean, healthy meat boost imports

Low-fat, high-protein beef from grass-fed New Zealand cattle is becoming increasingly popular in health-conscious Japan.

TOKYO -- In a country known for gastronomic indulgence, not least its love of fatty, marbled wagyu beef, it may come as a bit of a surprise to see the burgeoning popularity of lean New Zealand meat.

But as demand for lean cuts rises from an increasingly health-conscious public, more and more grass-fed New Zealand beef has appeared on Japan's supermarket shelves.

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