Lawson, FamilyMart to snip household-goods prices
Convenience stores follow Seven-Eleven Japan to capture cost-conscious consumers
TOKYO -- Convenience store operators Lawson and FamilyMart will lower prices for household items in Japan by an average of 5% next month, following a similar move by market leader Seven-Eleven Japan, as consumers grow more frugal.
Lawson will cut prices of 29 items by around 5% on May 8. A toilet-cleaning detergent from Kao in a 400-milliliter spray bottle will cost 293 yen ($2.63) instead of 307 yen. The company has re-examined prices twice a year since 2014.
The FamilyMart Uny Holdings unit also revises prices periodically. It will lower the price of 25 items including detergent and shampoo May 15.
Many retailers are responding to penny-pinching consumers by cutting prices of name-brand items. Seven-Eleven Japan, the Seven & i Holdings unit, reduced prices for about 60 products including laundry detergent and oral care products for the first time in eight years, with an average cut of around 5%.
Aeon lowered prices for up to 254 food and household items an average of about 10% at its 400 supermarkets starting April 17.