BANGKOK -- As smartphone fever continues to grow in Thailand, local telecommunications companies are hungry for bandwidth. This was clear for all to see when the Nov. 11 auction for fourth generation service spectra turned out to be an all-night event lasting over 30 hours.
The heated competition went beyond the expectations of virtually everyone involved -- the authority, companies, market analysts, and local media. Spectrum price tags soared to nearly 40 billion baht ($1.11 billion), more than double their starting prices.
