ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Salim Group joins fight for Indonesian e-commerce share

Distribution network gives it an edge over other heavyweights

Indo Lotte Makmur, led by President Philip Lee, will soon launch the iLotte e-commerce service in Indonesia.

JAKARTA -- Indonesia's Salim Group is planning a major foray into e-commerce this year in partnership with South Korea's Lotte, squaring off against heavily funded rivals also seeking a slice of the Southeast Asian nation's swelling online shopping market.

Indo Lotte Makmur, a 50-50 joint venture by the two conglomerates, will launch the iLotte online shopping platform as soon as July, putting $88 million into the project initially. The service will be geared primarily toward 20- and 30-something women and feature name-brand cosmetics sold in South Korea as well as other offerings from Lotte's existing online mall platform.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more