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Business trends

Southeast Asian convenience chains leading a retail revolution

Local players thrive by carefully adjusting lineups, enhancing services

Aisles are barely wide enough for a single person at VinMart's Le Duan outlet, but the store makes up for it with an effective layout.

HANOI/YANGON -- A kind of retail revolution is taking place in Southeast Asia's convenience-store sector, as stores find a competitive edge by adjusting product offerings based on time of day, and offer a level of service on par with stores in Japan and other advanced economies. Such efforts are helping bring prosperity to the region's convenience-store business.

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