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The dizzying growth of Vietnam's alcohol market

70% surge in average consumption spurs spirited competition

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Vietnam brewed 4.67 million kiloliters of beer in 2015, up 20.1% on the year.   © Reuters

HANOI -- Vietnam's young population and brisk economy are making it a key battleground for suppliers of alcoholic beverages.

The average adult in Vietnam swallowed 6.6 liters of alcohol in 2015, up 70% from 2005, according to the Ministry of Health. Beer consumption last year hit 3.4 million kiloliters, up 10% from the previous year and 41% from 2010. With long-dominant state players slated to be privatized, global companies are positioning themselves to further capitalize on the double-digit market growth.

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